Both visibility and click-through improved meaningfully. Average position moved from 9.8 to 9.1. Ranking higher is directly driving the click lift.
Position 10.8, up from 49.0. Landing on /rosyth-cruise-port. Risers spread across 10 queries — broad momentum, not one lucky page.
'kirkwall' leads with 173 impressions at position 2.7. These had zero impressions last period — fresh traction across 4 pages.
'hawes pier south queensferry' fell hardest: -162 impressions (-65%), now position 27.2 (was 12.7). Check if the page was edited or a competitor published on the same topic.
Traffic and quality moving in parallel. Holding engagement steady while sessions grow is a healthy pattern — no red flags.
| Query | Impressions | Δ Impr | Position | Δ Pos |
|---|---|---|---|---|
| rosyth cruise terminal | 387 | ↑ +38,600% | 10.8 | ↑ 38.2 |
| cruise ships south queensferry 2026 | 459 | ↑ +225% | 1.3 | ↑ 0.1 |
| edinburgh cruise ships timetable | 472 | ↑ +1,528% | 10.0 | ↑ 0.6 |
| cruise ship in south queensferry today | 363 | ↑ +707% | 3.5 | ↑ 0.6 |
| queensferry cruise schedule | 255 | ↑ +480% | 3.0 | ↑ 0.1 |
| cruise ship south queensferry | 374 | ↑ +316% | 5.7 | ↑ 0.6 |
| cruise ship schedule edinburgh | 151 | ↑ +1,158% | 7.6 | ↑ 2.2 |
| invergordon cruise port | 73 | ↑ +7,200% | 9.8 | ↓ 1.8 |
| cruise ships south queensferry | 143 | ↑ +1,688% | 4.6 | ↓ 1.1 |
| how to get to south queensferry | 74 | ↑ +957% | 9.4 | ↑ 1.6 |
| Query | Impressions | Δ Impr | Position | Δ Pos |
|---|---|---|---|---|
| hawes pier south queensferry | 86 | ↓ -65.3% | 27.2 | ↓ 14.5 |
| south queensferry cruise port to edinburgh | 52 | ↓ -73.2% | 6.1 | ↑ 0.2 |
| south queensferry port | 186 | ↓ -45.5% | 6.5 | ↓ 0.3 |
| south queensferry to edinburgh city centre | 142 | ↓ -49.1% | 4.2 | → |
| south queensferry cruise port | 297 | ↓ -33.6% | 4.3 | ↑ 0.2 |
| places to eat south queensferry | 22 | ↓ -79.8% | 14.5 | ↓ 2.2 |
| where to eat in south queensferry | 52 | ↓ -63.4% | 12.6 | ↓ 0.4 |
| queensferry cruise port | 46 | ↓ -56.2% | 6.3 | ↓ 2.3 |
| dundee cruise terminal | 37 | ↓ -56.0% | 16.0 | ↓ 4.9 |
| south queensferry port to edinburgh | 59 | ↓ -49.1% | 5.7 | ↑ 4.2 |
| Query | Impressions | Clicks | Position | Page |
|---|---|---|---|---|
| kirkwall | 173 | 0 | 2.7 | kirkwall-cruise-port-guide |
| what cruise ship is in south queensferry today | 123 | 2 | 4.6 | south-queensferry-cruise-schedule |
| cruise ship south queensferry today | 108 | 1 | 4.3 | south-queensferry-cruise-schedule |
| cruise ship in queensferry today | 93 | 5 | 3.9 | south-queensferry-cruise-schedule |
| invergordon | 72 | 0 | 2.3 | invergordon-cruise-port-guide |
| south queensferry cruise schedule 2026 | 72 | 9 | 1.3 | south-queensferry-cruise-schedule |
| cruise ship queensferry | 65 | 0 | 4.7 | south-queensferry-cruise-schedule |
| cruise ship at south queensferry today | 93 | 1 | 4.2 | south-queensferry-cruise-schedule |
| rosyth port | 50 | 0 | 11.7 | rosyth-cruise-port |
| Query | Impressions | Clicks | Position | Gap to Page 1 |
|---|---|---|---|---|
| No quick wins this period — need 500+ impressions, position 11–30. | ||||
| Page | Sessions | Current Eng Rate | Prior Eng Rate | Change |
|---|---|---|---|---|
| /south-queensferry-cruise-schedule | 289 | 32.9% | 18.5% | ↑ +14.3% |