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    • Web: How Websites Are Actually Built to Rank
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    • Results: SEO Results That Keep Compounding
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Scott Gibson | SEO Strategist | ElegantW3Scott Gibson | SEO Strategist | ElegantW3
  • Home
  • The 3 W’s
    • Web: How Websites Are Actually Built to Rank
    • Writing: Content Worth Citing
    • Results: SEO Results That Keep Compounding
  • My Work
  • Insights
  • About Scott Gibson
  • Contact
Scott Gibson | SEO Strategist | ElegantW3Scott Gibson | SEO Strategist | ElegantW3

Case Studies

GEO

How Queensferry.net Got Cited in Google AI Overviews

A small tourism site earns two verified AI Overview citations — no link-building budget, no in-house dev team. Here’s the structure that produced it.

Multiple verified citations →
SEO

Architecture-First SEO for a Niche Tourism Site

Site-wide restructuring before a word of content was written. 2,880 clicks and 101K impressions in three months, still climbing.

101K impressions →

Copyright © 2026 - ElegantW3 by Scott Gibson

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